Seductive Collection is an on-line women’s boutique selling sultry, sexy female clothing, accessories and home decor. I of coarse designed and developed the platform. This is a promo video I started for Seductive. This is putting in perspective that online business is still business and accounting measures become far more important. Are you properly taking care of the books for your online business?

1. Create a list of keywords your potential customers would type into search engines to find your site. It could be a question or the name of a product you sell. Think of a phrase and not just a word.
   Example: ‘How much does a website cost‘ is better than ‘website‘
2. Go to Googles’ Keyword Tool, type in that keyword and see how many times a month nation wide and world wide that keyword phrase is being searched. Below you can see that world wide our keyword phrase has been searched 9,900 times, and 6,600 times locally (nation wide).
   

   Google's Keyword Tool (click to enlarge)

3. Next, go to your favorite search engine and use the ‘all in title’ search selector to see how many sites are being optimized for that keyword.
   Example:  allintitle:  How much does a website cost
   

   allintitle: Search Selector Tool (click to enlarge)

4. Now compare the results of step 2 and step 3 and you will see that there are 31,000 websites optimized for that keyword compared to only 6,600 searches nation wide  for that same keyword.

Always select ‘non-competitive keywords’. Those are keywords with high searches and low allintitle: results. Use these keywords as the name and title of the website pages, image alt tags, image file name and headers.

Do you know if your website is optimized for any niche keyword phrases? What are they, and have you used Google Keyword Tool to see if anyone is searching for those exact keywords?

If this sounds like your website or community page, then you need a good ‘ole handy ‘image editor’.

My favorite and most used is Photoshop. But there are lots of image editors on the market, some are even free and open source.

What you need to do inside these image editors is the same: find the options to optimize images for the web. In this settings panel you can resize your images and optimize them for to a smaller size, so it still looks great, but is smaller and compressed, so your web pages will load faster and beautifully.

Does your website or community page have problem images?

If you think your customers will be impressed with a $250 website, you don’t think much of them and subliminally this is a reflection of poor customer service, and poor customer service online is the biggest no, no.

So what should you do? On the back end try the $250 website and see what it gets you. Better yet try a $5 a month plan and have your website up in 1min, 2 easy steps and see what it gets you. You will have a website, but the quality puts you on a level and that level will be reflected in your company’s bottom line.

Don’t be cheap when it comes to first and lasting impressions. Stay ahead, stay modern and go the extra mile for your customers.

Ok, but how are you for sure, your target demographic are asking those exact keywords? Google Keyword Tool will answer this question for you. With the Google Keyword Tool you can find real keyword phrases searchers are seeking.

Google Keyword Tool will give you an idea of weather the keywords are a good pick or a plan ole waste of time and this tool will produce a list of searches that are similar and relevant to the phrases you started with.

Have you used the Google Keyword Tool?

Small, handheld mobile screens are becoming the norm, smaller web designs and ads are what you need to accommodate them.

So should you do all this at one time, or what?

Take it in steps.
First, get the website to a point were it’s taking care of all it’s natural responsibilities,
then move on to having your site and advertisements customized for mobile viewing.

Does your website have a custom mobile device design?

This is of extra importance for on-line merchants who never connect with customers face to face. It’s equally as important to bloggers whose members like to receive a sort of RSS feed through the various communities tools used to keep them connected to their favorite blogs.

This is an affordable way to meet customer service needs and keep support calls volume down.

So is it worth the Man Power?
An absolute yes!
SMM is a part of Web 2.0 marketing, an expense that’s worth in weight in customer service.

This is not only a waste of a good website, it’s poor management any company’s marketing dollars.

In order to benefit from an website the target demographic’s anticipated search query has to be known before building the website. These keywords are the bloodline of the website. Keywords provide doorways into the website via search engines playing match maker from what consumers type into the search engines and the keywords targeted in any particular website.

So when clients ask me should they consider ‘Email Marketing’, the answer is always yes. Why have a website up, if your not going to tell those who want to know about, about it. ‘Email Ad Campaigns’ and ‘Email Marketing’ are two things a modern website cannot do without.